Why SEO Is Important for your Online Business 

Almost anyone who has an online business knows about the need to use Search Engine Optimization (SEO) strategies to build their business. Through SEO, more organic, online traffic can find your website or sales pages. Network marketers looking to grow their business online, online marketers, and digital marketers all benefit from using SEO strategies.

How Important is SEO?

What do you do when you want to find something to buy or explore online? You do a Google search. As a result of ranking high on a search, an online business can access organic traffic. No need to pay for ads or names as leads. SEO boosts your brand identity, grows your business, and allows people to find you online to access your products and services.  

Can you create SEO Strategies without Professional Help?

YES! You can become your SEO Manager with the help of the most amazing technology platform, GrooveFunnels, with 18 apps all working together to make sure you give your customers the best online experience. Many of the requirements you need to succeed with SEO principles are supported by Groove Funnels. Your mobile version is easy to create and your pages load quickly, which Google loves.

Access Your Free Version of GrooveFunnels HERE!

Are there any Drawbacks with SEO?

It does take time for SEO strategies to work, so you need to plan ahead to get the best results. You need to give Google's algorithm time to work. Plus, you need to accomplish several additional steps beyond your website as you create and manage a system to rank high on a Google Search. Let's start with the Benefits of SEO and then explore all the additional things you need to do to capture traffic for your online business.

Benefits of SEO

1. Organic traffic coming your way for no extra cost

Do you dream of being on the first page of a Google search? It is a great dream since the higher you rank on a Google Search the more traffic finds your website. Sites pulled up on the first page of a Google Search get over 25% click-through rates. However, when you are listed on the 10th page, the click-through rate is 2.5%. It pays to get ranked high on your Google searches.

2. More People Find your Site

With more people visiting your web page or sales page, you increase visibility and an understanding of what you offer. Plus, you create credibility and trust for your business when you are ranked high on Google searches. In addition, your business grows, you gain new customers, and convert customers to business builders.

3. SEO lets you Brand your Business

As people on the web see your site showing up on the first page of a Google search, they begin to take notice of what you are doing. The next time they need your product or service, they may seek you out.  

4. More Qualified Leads 

Potential customers who enter keywords for a Google search know they are going to get high-quality choices from the sites on the first page of the listing. The more you target SEO strategies to the right people, the more leads and customers find your site online.

5. Better Return on Investment

Enjoy getting SEO leads without paying for them. As a result, your cost reduces to acquire a lead. Plus, customers who find you through SEO have a higher close rate at 14.6% than those who you gain through direct mail or hard-copy advertisements at 1.7%. Inbound marketing is more effective than outbound marketing and more cost-effective. Databox reports in a survey, 81% of online marketers state SEO leads are more highly qualified than leads generated from print. 

6. SEO Data Analytics Put you Ahead of the Competition

By studying the data linked to your SEO strategies, you can target the right traffic to find your web and sales pages. You can see how long a person stays on your site. Plus, data analysis allows you determine which pages cause your visitor to leave your site. You then can use this data to compare your conversion rates so you are responding to your potential customers most cost-effectively. Data helps you know if your sales funnel is effective or not.

7. Generate Leads While you Sleep

Have you dreamt of waking up to new leads and customers? If so, using SEO strategies will make your dream come true. Since SEO helps rank your site high on relevant Google searches, your site is always visible regardless of when a person enters their keyword search. As a result, your leads come to you throughout the day and night. Salespeople have to sleep. The Internet is seldom down and never needs to sleep. Use SEO to make your sites lead-generating machines 24/7.

8. Become a Global Company through SEO

More and more people from around the world are using the Internet as local connectivity improves for everyone. With SEO, you can reach every continent and meet the needs of a wide-ranging group of people. The potential is limitless. The number of Google searches has continued to increase. Yahoo! Finance expects SEO to grow globally to $86,000,000 by 2023. How can you go wrong with an investment in SEO?

How SEO Works!

1. Focus on Keyword Research.

Through keyword research, you find words and phrases typed into Google or other search engines to finda product or service similar to your own. Imagine yourself as your customer looking for what you offer. If you have photographs you want to sell, you might type the following into a Google search: "landscape photography", "floral photography" or "wedding photography". You then develop terms, questions, and words someone might enter into Google to search for what you are selling.

           a. Pick a Keyword Research Tool: There are many different keyword research tools you can use to make sure you are being guided by the exact words typed into a Google search. Try using Keywords Everywhere as your primary research tool. It will save you a great deal of time and effort. The data you access for each of the keywords you are considering allows you to choose the best keywords for your web page or your blog.  

           b. Pair Keyword Research Tools: I like to pair Keywords Everywhere with Ahrefs. You can compare the monthly volume of each keyword on both platforms. Plus, Ahrefs tells you how difficult your keyword is to rank on a Google Search. You are looking for keywords with high monthly volume but low keyword difficulty. Ahrefs offers a free 7-day trial to allow you to use this platform for short keyword research projects.

2. Use Keywords to Strengthen Domain Names, Headings, and Meta Tags and Descriptions:

Let your keyword research guide your choice of a domain name, titles, and headings. Plus, make sure you enter meta tags and meta descriptions based on your keywords as you build your web pages and sales pages. The more focused you are on using the right keywords the easier it is to be ranked high on Google searches.

3. Write Engaging Copy Using your Keywords:  

Google likes a certain structure in web pages, sales pages, and blogs to fit into their algorithm.  

           a. Your content needs to be rich and each page needs 1,200 to 1,500 words.

           b. Make sure your copy is relevant to your title and headings so there is no

              confusion about the information you share.

           c. Optimize your keywords with each page or article so that you have an H1 tag

              and several H2 tags throughout the piece.

           d. Google loves updated information so feel free to rewrite or update old blogs

              and articles.  

4. Follow a Simple Writing Formula: Capturing your readers attention encourages them to read your entire blog or post. Here are some suggested ideas to guide your writing:

           a. Share a HOOK to get your readers' attention.

           b. Tell the reader what you are going to tell them.

           c.  Next Share Content with your reader with lists and bullets to support the

               Google algorithm.

           d. End with a Summary and a Call-to-Action so your reader knows what you

               shared and what they need to do.

           d. Be sure to add alternative text to describe all images as a way to give all

              readers access to the information.

5. Pay Attention to Site Speed:

Google loves web pages and blogs that load quickly, engage the visitor, and encourage people to stay on the site. Research shows how 40% of visitors to the web leave sites if it takes more than 3 seconds to upload the page. The best way is to build your site on a platform that complies with the latest technology and is optimized for all devices. I would suggest exploring Groove.cm or GrooveFunnels to get access a technology fit for ranking your pages high on Google Searches.

Access an Amazing Free Groove Account HERE.

6. Create a Blog for Original Content:

Google loves original content and a blog is the best way to meet this requirement. Plus, you are in luck since Groove's Free version offers GrooveBlog so you can easily create weekly blog posts to use in various ways on social media or in email communications to your email list. Access your Free version of GrooveBlog so you can start immediately to create engaging and original content as a trusted authority in your field,

7.  Create Backlinks within your blog, website, and among social media platforms:

Imagine your blog is so popular readers share your blog with others. Backlinks are one of the best ways to attract more readers and visitors to your site. Plus, Google puts backlinks as one of its top three ranking features. It makes sense to link your blog to your website. You can also rewrite parts of your blog and post an article on LinkedIn with backlinks to your entire blog post. You can then direct people to your website. Creating pages on Instagram and Facebook with backlinks to your website or sales pages can also promote traffic to your site.

8.  Add Alt Text to all Images on your website and blog:

Images on your website and blog should be described with alt text or alternative text to be sure screen readers have access to the information for supporting people who do not have good vision. Short, concise descriptions of each image insures people understand the content of the site even if they cannot see the pictures. At the same time, alt text on images improves your SEO rankings.

9.  Ensure your Blog is Accessible on a Mobile Device:

Many people throughout the world use their cell phones to access the Internet. If your blog is not mobile friendly, you cannot secure a high ranking for your blog on Google searches. If you are building your blog on GrooveBlog, your mobile formatting occurs automatically while you are creating your blog. However, if you are not using GrooveBlog, check out Google's mobile friendly test to confirm your blog has good visibility on a smart phone.

Why SEO Matters?

As an Online Marketer, we want keywords ranking high on your web pages so you can attract people to your site. However, we have added a few other items to our list of things we need to focus on for online success:

1. Understand what you need to do for SEO at a technical level
2. Take advantage of metadata on each page of your site
3. Develop new content through blogs and articles
4. Build quality backlinks among your pages and to other sites

All of these elements are going to ensure you get traffic to your site with people signing up and buying even while you sleep. Through SEO, you can create organic traffic, which has a higher conversion rate of 85% as opposed to 15% for paid advertisements. As you work with people at each stage of the sales funnel, your site and SEO strategies mean you can convert your visitors to customers and even team members.

Above all, make sure you sign up for your Free version of Groove.cm so you have the fastest loading pages and funnels on the planet.